Longbridge Singapore Review: My likes and dislikes of this online trading platform

What happened?

When Longbridge, an online brokerage platform, launched in Singapore recently, I found myself wondering: 

With so many brokers in Singapore, what’s so different about this one?

So I was intrigued when I found out that Longbridge was offering lifetime zero-commission trading on US and Hong Kong stocks. 

In this review, I take a closer look at Longbridge’s offerings, what’s great about the platform, and where the platform is lacking. 

Read on to find out if the platform suits your investing needs!  

What I like about Longbridge Singapore: Lifetime zero commission trading for US and Hong Kong stocks, user-friendly mobile app interface, access to bonds and funds.

What I would like to see on Longbridge Singapore: Limited market access and educational resources

What is Longbridge Singapore?

Longbridge positions itself as a "new-generation internet brokerage" which focuses on a mobile-first, zero-commission trading experience. 

The company was founded in 2019 and is now headquartered in Singapore, combining financial expertise with tech talent from companies like Alibaba and ByteDance. 

It has raised more than US$150 million in funding, including investments from PhillipCapital Singapore. 

Recently, Longbridge secured another US$100 million in late 2024 to accelerate its regional growth.

What I like about Longbridge Singapore

#1 – Lifetime zero commission trading and no other fees

Longbridge offers permanent zero-commission trading for US and Hong Kong stocks. 

Unlike competitors who typically offer commission-free trading as temporary promotions, Longbridge has made this a cornerstone of their service. 

Below is a detailed breakdown of the fees that they charge for stocks, exchange-traded funds (ETFs), and Warrants:

Plus, you won’t have to worry about extra charges like custody fees, deposit or withdrawal fees, currency conversion costs, inactivity penalties, or account maintenance fees.

#2 – User-friendly mobile app interface

One of the first things that stood out to me about Longbridge was how polished and well-thought-out the app felt. 

It’s clean, modern, and designed for mobile-first investors. 

The platform is structured around five main tabs, covering everything from watchlists and market insights to news and portfolio tracking. 

The layout makes it easy to move between research and execution, and I found the News tab especially useful, where it pulls together analyst reports, personalised AI-curated content, and market updates in one place.

A standout feature within the app is PortAI, an "AI-powered investment knowledge platform" created by the Longbridge team using large language model technology. Think of it like an AI platform, only that PortAI actually answers your queries using real-time financial data:

#3 – Access to funds and bonds

Beyond stocks and ETFs, Longbridge Singapore also offers access to funds and bonds from the best fund houses, allowing investors to diversify their portfolios within a single platform. 

The platform features a range of professionally managed funds with underlying instruments, covering equities, fixed income, commodities and balanced strategies. 

On the fixed income side, Longbridge provides access to retail and corporate bonds, which can appeal to more conservative investors seeking stable income.

This access to multi-asset investing makes Longbridget more versatile than other low-cost trading platforms that focus solely on equities.

Their platform supports over 32,000 tradable financial products, including stocks, ETFs, REITs, funds, options, and warrants. 

#4 – Easy signup process

Signing up with Longbridge Singapore is one of the smoothest onboarding experiences I’ve had with any brokerage. 

Everything is done within the Longbridge app, and the use of MyInfo via Singpass makes it incredibly fast and convenient. 

After downloading the app, you register with your mobile number, verify it via SMS, and tap “Open an Account,” selecting Singapore as your region, and use your MyInfo to populate your signup information.

Most accounts are approved within a few hours or by the end of the day. 

Once you’re in, you can fund your account through Direct Debit Authorisation (DDA) with local banks like DBS, OCBC, or UOB and WISE transfers, or use FAST/Swift or PayNow for near-instant transfers. 

Is Longbridge Singapore safe and legit?

Longbridge is licensed with MAS and holds a Capital Markets Services License. 

Longbridge also maintains custody of customer securities through authorised third parties, segregating client assets from their own capital. 

Additionally, they've appointed DBS Bank (Singapore's largest bank) as their custodian for client money. 

What I think could be improved on Longbridge Singapore

#1 –  Still a relatively new platform

As a relatively new player (established in 2019), Longbridge doesn't have the decades-long track record of traditional brokers. 

While their rapid growth and substantial funding are positive indicators, some investors might prefer platforms with longer operational histories, especially for larger portfolios. 

That said, their regulatory compliance and institutional backing do mitigate much of this concern.

#2 – Limited educational resources

From the available information, there seems to be room for expanding their educational content. 

For newer investors especially, comprehensive learning resources can be crucial in building investment confidence. 

Enhanced tutorials, market insights, and strategy guides would strengthen their offering for beginner to intermediate investors.

What would Beansprout do?

Longbridge Singapore’s combination of zero commissions, technological innovation, and regulatory compliance creates a compelling package worth considering for your investment toolkit, especially if you’re a tech-savvy mobile-first investor. 

For Singapore-based investors seeking global exposure without the burden of high trading fees, Longbridge is one of the more innovative options in our local market. 

If you’re looking to compare Longbridge to other brokers in Singapore, check out our guide to the best online brokerage platforms. 

Longbridge Exclusive Promotion

• 🎁  EXCLUSIVE S$50 FairPrice voucher when you fund S$2,000

Submit your contact information via this Google form after you have funded your account to claim your S$50 voucher

• 💰 0.5 Nvidia share when you fund S$2,000 and make 3 buy trades OR 0.5 AAPL share when you deposit S$10,000 and makes 5 buy trades

• 🤑 EXCLUSIVE up to 12% p.a. interest boost coupon for 60 days

• 💵 EXCLUSIVE S$18 Cash Voucher from Longbridge 

 Learn more about the Longbridge promotion here. 

If you have a question about Longbridge Singapore, ask us in the Q&A section below.

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